When it comes to live events, advancing is the foundation of flawless execution. It’s the meticulous pre-production process that ensures every detail is aligned before show day. At For Those About to Rock (FTATR), we specialize in streamlining advancing to eliminate last-minute surprises, ensuring artists, crews, and venues are perfectly in sync.
What is Advancing in Event Production?
Advancing is the bridge between planning and execution. It involves coordinating every logistical and technical aspect of an event long before the first truck arrives at the venue. This includes:
- Venue Communication: Confirming technical specifications, stage dimensions, load-in/load-out times, and backstage requirements.
- Technical Advancing: Ensuring all sound, lighting, and stage setups match the artist’s rider and production needs.
- Logistics Coordination: Managing transportation, accommodations, and scheduling to ensure a smooth workflow.
- Crew & Staffing: Aligning local crew, stagehands, and technical personnel with production requirements.
- Catering & Hospitality: Meeting rider expectations to keep artists and crew comfortable and focused.
Why FTATR Excels at Advancing
With over 25 years of global event production experience, FTATR understands that precision in advancing leads to excellence on show day. Our team, led by industry veterans Rene Zelders and Martine Jansen, brings unparalleled expertise to every step of the advancing process.
What Sets Us Apart?
✅ Global Experience – We’ve advanced concerts, festivals, and arena shows worldwide, working with top-tier artists and productions.
✅ Seamless Coordination – Our team meticulously plans every detail, preventing delays and unexpected hurdles.
✅ Artist & Crew-Centric Approach – We prioritize clear communication to keep all stakeholders aligned.
✅ Cutting-Edge Solutions – Leveraging technology and best practices, we optimize workflows for efficiency and precision.
The Impact of Professional Advancing
A well-advanced event means less stress, smoother transitions, and a flawless performance. By working with FTATR, you ensure:
- No last-minute technical issues
- Optimized schedules for load-in and setup
- A fully informed and prepared crew
- Artists can focus on their performance without distractions
Let FTATR Advance Your Show to the Next Level
Ready to take your event production to the next level? Partner with FTATR for expert advancing services that guarantee a seamless, stress-free show. Contact us today to discuss your project and ensure your next event is set up for success!