Behind every successful show is a team that ensures the artist experience is seamless from arrival to encore. For Those About to Rock (FTATR) specializes in artist handling, managing every logistical and personal detail so performers can focus on delivering their best performance.
What is Artist Handling?
Artist handling goes beyond basic logistics—it’s about creating a smooth, stress-free experience for performers and their teams. This includes:
- Travel & Accommodation: Organizing flights, ground transportation, and hotel bookings.
- Backstage Coordination: Ensuring dressing rooms, green rooms, and hospitality meet artist specifications.
- Scheduling & Security: Managing arrivals, stage times, and security protocols for a smooth flow.
- Rider Fulfillment: Handling catering, technical needs, and personal requests.
- Communication & Support: Acting as the main point of contact between the artist, management, and production teams.
Why FTATR is Your Trusted Artist Handling Partner
With over 25 years of global experience, FTATR understands that a well-supported artist delivers a stronger performance. Our team, led by industry veterans Rene Zelders and Martine Jansen, ensures that every aspect of artist handling is executed with precision.
What Sets Us Apart?
✅ Flawless Execution – We anticipate challenges and solve them before they become issues.
✅ Discreet & Professional – Our team is experienced in working with high-profile artists while maintaining privacy and efficiency.
✅ Global Expertise – We’ve managed artists across festivals, arena tours, and exclusive private events.
✅ Customized Solutions – Every artist has unique needs, and we adapt to ensure a smooth experience.
The Impact of Professional Artist Handling
When artists are well taken care of, they perform at their best. FTATR’s expert artist handling ensures:
- A seamless arrival-to-show experience
- Reduced stress and optimized logistics
- Enhanced performance quality due to well-managed schedules and support
- Stronger artist satisfaction, leading to long-term relationships with venues and organizers
Let’s Make Your Show Unforgettable
Ensure your artists receive the best support for a stress-free, high-energy performance. Partner with FTATR for professional artist handling that guarantees a smooth, memorable show. Contact us today to discuss your event!