A successful tour doesn’t happen by chance—it requires meticulous planning, expert coordination, and flawless execution. At For Those About to Rock (FTATR), we specialize in comprehensive tour planning, ensuring that every logistical, technical, and financial aspect is carefully mapped out. With over 25 years of global experience, our team, led by Rene Zelders and Martine Jansen, transforms complex tours into seamless operations.

What is Tour Planning?
Tour planning is the foundation of a well-executed tour, involving everything from route mapping and budgeting to advancing and logistics. It ensures that every show, venue, and travel detail is carefully accounted for, minimizing disruptions and maximizing efficiency.
Key Components of Effective Tour Planning
- Itinerary Development: Structuring a logical and efficient tour route to minimize travel time and costs.
- Venue Selection & Booking: Identifying and securing the best venues that align with production needs.
- Logistics & Transportation: Coordinating flights, ground transport, and freight movement for artists, crew, and equipment.
- Budget & Financial Planning: Allocating resources strategically to control costs while maintaining top production quality.
- Advancing & Venue Coordination: Ensuring all technical and logistical details are confirmed before arrival.
- Scheduling & Crew Planning: Aligning show dates, load-in/load-out times, and staffing requirements.
- Risk Management & Contingency Planning: Preparing for unexpected challenges, from weather disruptions to last-minute venue changes.
Why FTATR is the Right Partner for Tour Planning
FTATR is trusted by artists, promoters, and production teams worldwide for its expertise in organizing concert tours, festival circuits, and arena shows. Our hands-on approach ensures that no detail is overlooked.
What Sets Our Tour Planning Apart?
✅ Strategic & Efficient Routing – We optimize your schedule to reduce travel fatigue and maximize tour flow.
✅ Cost-Effective Budgeting – Keeping costs under control without sacrificing production quality.
✅ Global Network & Industry Connections – Leveraging relationships with venues, vendors, and travel providers.
✅ Seamless Coordination – From advancing to day-of-show logistics, we handle every step.
✅ Custom-Tailored Planning – No two tours are the same, and we adapt to your unique needs.
The Benefits of Professional Tour Planning
When you partner with FTATR for tour planning, you gain:
- A streamlined tour schedule that keeps everything on track.
- Lower operational costs through strategic budgeting and vendor negotiations.
- Minimized travel stress for artists and crew with optimized routing.
- Fully coordinated logistics that eliminate last-minute surprises.
- A reliable, experienced team ensuring every detail is accounted for.
Let’s Plan Your Next Tour to Perfection
Take the stress out of tour planning with FTATR’s expert coordination and strategic execution. Contact us today to ensure your next tour is organized, efficient, and set up for success!